How it works
- Step 1
Drop your image
A JPG, PNG or WebP photo, up to 10 MB.
- Step 2
Pick the strength
Balanced suits most photos. Keep the format or switch to WebP.
- Step 3
Download
See how much you saved and download the smaller file.
Why compress your images?
Images are usually the heaviest part of a web page. Smaller images load faster, rank better in Google (page speed is part of Core Web Vitals) and sell more: shoppers leave slow stores.
Which format to use
| Format | Best for | Transparency |
|---|---|---|
| JPG | Photos, marketplaces and email | No |
| PNG | Logos, screenshots and cut-out products | Yes |
| WebP | Everything on your own website, at the smallest size | Yes |
How small should a product photo be?
- Under 200 KB for product photos and blog images.
- Under 500 KB for full-width hero banners.
- Resize before you compress. A 6000 px camera photo shown at 1200 px wastes most of its bytes; the image resizer fixes that first.
Frequently asked questions
It re-encodes your image with the same techniques as TinyPNG and other optimizers: MozJPEG for JPG, a colour palette for PNG and modern WebP encoding. Most photos get 50–80% smaller with no visible difference.
No. The image is compressed in memory and sent straight back to you. Nothing is saved on our servers and there is no signup.
Balanced is right for most product and blog photos. Light keeps more detail for hero images and photography; Strong gives the smallest files for thumbnails and email.
For your own website, yes: WebP is usually 25–35% smaller than JPG at the same quality and every modern browser supports it. Keep JPG or PNG for marketplaces and tools that do not accept WebP.
PNGs with few colours, such as logos, are often already small. Photos saved as PNG shrink the most, and converting them to WebP or JPG shrinks them even more.
One JPG, PNG or WebP at a time, up to 10 MB and 25 megapixels. Animated images are not supported.
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