New
Sell in multiple languages
Storefronts now render server-side per locale with locale-prefixed URLs and automatic hreflang — including right-to-left languages.
September 2026
New
AI product search
Meaning-aware search is built into every store, indexing your catalog automatically so shoppers find the right product faster.
Improved
Store admin, unified
Products, orders, collections, customers, reviews, shipping, tax, payments, emails and analytics now live in one store dashboard.
August 2026
New
Subscription products
Sell subscriptions with recurring billing through hosted checkout — no extra app.
Improved
A checkout that converts
Rebuilt around trust: real payment-method logos, address and dialing-code autofill, and clearer error states.
New
Email preferences & unsubscribe
Channel-aware unsubscribe and notification preferences, with a compliant List-Unsubscribe header on every send.
July 2026
New
Storefront AI assistant
An AI shopping assistant, grounded in your catalog, that answers questions and guides shoppers to checkout.
New
Admin email composer
Compose and send campaigns from the admin using reusable templates and per-recipient personalization.